single serving media

Recently I've been calling the type of media I've been interested in producing "single serving media", in that its short, is self contained, and within its short time span, being 5 to 15 minutes, provides a substantial amount of entertainment, more so on the humorous side. So the new wave of internet shows would be considered this, as well as my favorite cable network, Adult Swim, since a lot of their shows are only 15 min.

I strongly believe that our society and culture has lead to the development of humans to have shorter attention spans (my self being a prime example), and that's why there is a growing interest in these shorter packets of entertainment. We've been lead to always expect to be captivated within the first minute or even seconds, otherwise we lose interest immediately; and then we seem to also have been conditioned to lose interest after 15 minutes as well. I've heard the random statistic that the average person's attention span only lasts 15 to 30 min, and I wouldn't doubt it.

I came up with the name (single serving) for this kind of entertainment on my own, but it seems to have already been coined. I found this site by the title "Single Serving Media, Inc.", but unfortunately it's under construction right now. The layout for the one page up right now is still really cool. It's funny cause it uses like a sleek "future of the past" type of look, like sleek 50s stuff. The time left till launch is really neat.
http://singleservingmedia.com/

One of my favorites as well as others I'm sure; and at the forefront of the single serving movement: http://www.adultswim.com/shows/familyguy/index.html
(it may be a 30 min show, but I'll assure you every single joke is definitely self contained and single serving)

-Piotr Bednarczyk